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Home›Motion Picture›UNIVERSAL PICTURES AND NBC SPORTS JOIN FORCES FOR NEW 14-DAY CAMPAIGN WITH THREE AMERICAN OLYMPIC ATHLETES AND JURASSIC WORLD DINOSAURS

UNIVERSAL PICTURES AND NBC SPORTS JOIN FORCES FOR NEW 14-DAY CAMPAIGN WITH THREE AMERICAN OLYMPIC ATHLETES AND JURASSIC WORLD DINOSAURS

By Anita Leet
January 21, 2022
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In conjunction with NBC Sports, Universal Pictures worked with the Jurassic World Dominion filmmakers and the legendary artists of Industrial Light & Magic to create a breathtaking and thrilling two-minute spot featuring American Olympians Shaun White, triple gold medalist, Mikaela Shiffrin, triple medalist including two gold, and Nathan Chen, a three-time world champion, who each experience their own intimate and personal encounter with the iconic jurassic world dinosaurs as they snowboard, ski and skate amid stunning winter scenery.

In Jurassic World Dominion, dinosaurs now live among us in our world, so to kick off the global campaign leading up to the opening ceremony, each athlete will also appear in their own place where they will have a surprise encounter and connection moment with a jurassic world dinosaur. While training for their respective Olympic competitions, the athletes come into contact with a dinosaur amid snow and ice, inspiring wonder, wonder, thrill and terror.

olympic gold medalist Mikaela Shiffrin debuted the first of these spots with an appearance on NBC Today to January the 21st. This spot, which features Shiffrin with raptor Blue from the jurassic world films, will also be shown during the NFL Divisional Round Game January 23. Then, starting at 8 p.m. ET to January 31, the three individual spots for individual athletes will appear simultaneously in a “roadblock” across multiple platforms. This will be followed February 3 by an exclusive primetime preview of the 2-minute spot featuring the three athletes and the campaign will culminate with the official premiere of the 2-minute spot during NBCU’s coverage of the Opening Ceremony on February 4.

For more information on NBCUniversal’s coverage, Click here.

For the three Olympians, it was a once-in-a-lifetime experience.

“The only thing cooler than snowboarding is snowboarding with a dinosaur,” said Shaun White. “Who would say no to that? I can’t wait for everyone to see this.”

“We all grew up marveling at the incredible dinosaurs of the jurassic world movies, so to suddenly be able to step into the world of those movies and interact with Blue myself was exciting and unforgettable,” said Mikaela Shiffrin.

“I looked in wonder at the jurassic world films on cinema screens, so being able to do it myself is beyond anything I could have imagined,” said Nathan Chen.

NBC Sports, Universal Pictures and Peacock are all divisions of NBCUniversal, a subsidiary of Comcast Corporation.

“It’s been an amazing year for NBC Sports as we broadcast and stream the Winter Olympics and Super Bowl to audiences across the country in February,” said jenny storms, CMO, Entertainment and Sports, NBCUniversal. “This comet of media events from Haley presents us with an unprecedented opportunity to reach, engage and captivate consumers like never before. We are taking this to colossal levels by partnering with our friends at Universal for the most big film event of this year, Jurassic World Dominion. The spots we’ve created with our Olympic athletes are stunning, innovative and exciting.”

“A new jurassic world the movie is always a massive event, and Jurassic World Dominion is unlike any fan who has seen it before,” said David O’Connor, President of Franchise Management, Brand Strategy and Partnerships, Universal Pictures. “At Universal Pictures, our goal is to delight and surprise audiences everywhere with stories and images beyond their wildest imagination. The opportunity to work with our friends at NBC Sports, our exceptional team Domination filmmakers, ILM artists and these world-class Olympians was a dream come true for all of us and we can’t wait for fans to see what we’ve created together.”

Directed by a returning filmmaker Colin Trevorrow, who also produced the film with franchise creator Steven Spielberg, Jurassic World Dominion is produced by Frank Marshall and Patrick Crowley and the stars Chris Pratt, Bryce Dallas Howard, Academy Award® winner Laura Dern, Sam Neil and Jeff Goldblum. Trevorrow wrote the screenplay with Emily Carmichael of a story of Derek Connolly and Trevorrow. Alexandra Derbyshire executive produced alongside Trevorrow and Spielberg. the Jurassic franchise, which celebrated its 25and anniversary in 2018, brought in more than $5 billion at the global box office.

Jurassic World Dominion opens in theaters on June 10, 2022.

About NBC Sports NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with top-notch live events, insightful studio shows and compelling original programming. The sports media company presents top-notch content on linear platforms NBC, United States Network, Golf Channel and Olympic Channel: Team Home United States, as well as many digital sites, including Peacock. It also includes NBC Sports Next, a subdivision of NBC Sports, and hosts all NBCUniversal digital sports and technology applications within its three groups: Youth and Recreational Sports, Golf, and Betting and Gaming. NBC Sports has an unrivaled collection of media rights deals, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and the United States Olympic and Paralympic Committee, the NFL, NASCAR, INDYCAR, PGA TOUR , our Lady, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, Roland-Garros, and many more.

About Universal Images
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to global audiences. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a leading motion picture company, major television production operations, a group of leading television stations and world-class theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

SOURCE Universal Images

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