The Rheem Theater welcomes enthusiastic moviegoers inside
|Posted on July 21, 2021|
|The Rheem Theater welcomes enthusiastic moviegoers inside|
|By Vera Kochan|
|The Rheem Theater welcomes its clients again Photo Vera Kochan|
Ah, the smell of freshly buttered popcorn that wasn’t made in your home’s microwave. Yes, COVID mandates have loosened further and theaters have opened wide, just in time for the summer blockbuster season.
With security measures in place, the Rheem Theater located at 350 Park Street, Moraga, in the Rheem Valley Shopping Center, has joined the ranks by offering the much-vaunted new release “Black Widow”, as well as “The Boss Baby: Family. Business “and” Fast and Furious 9 – The Fast Saga “. Please note that the film schedule may have changed. Check the theater website for current information.
Built in 1957, the independent theater suffered a few lean years before Cinema West bought it in April 2019, and gave the old gem a much needed facelift. Rheem’s grand reopening took place on December 19, 2019, only for COVID to shut things down nationwide just three months later in March.
The theater’s new general manager, Peter Bellomo, commuted from his home in Petaluma to open the venue on July 8 for “Black Widow” premieres, with the official opening on July 9 commanding a large crowd of pre-sale of tickets for 100 people for the 6.30 p.m. screening. It doesn’t even mention walk-ins.
Deputy Director Tiffanie Souza-Cone said: “I had a couple last night who wanted to come and see the renovated theater. My last clients were from Berkeley. They lived in town and wanted to see the Rheem again.”
“It’s very different,” said boss Sara MacKay. “I haven’t been here since they were renovated.
The Rheem seems to attract people from the outside who appreciate the ambience of one of Moraga’s historic treasures. “I’ve never been here before,” said Sam Bautista of Oakland. “I heard it was the best kept secret in theaters.” She was joined by a friend from Dublin and one from as far away as Sacramento.
Fifteen minutes before showtime, the lobby was packed with customers lining up at the concessions booth, eager to enjoy their first visit to a movie theater in over a year, while the outdoor parking lot filled up with cars and people all heading together. direction. If you didn’t know where the Rheem Theater was, you just had to follow the smell of buttered popcorn in the air.