The “Morbius” memes helped give the movie more buzz. But it bombed in theaters after its re-release.
“Morbius” rose from the grave – and died, once again.
The critical film, starring Jared Leto, bombed again at the box office after Sony Pictures re-released it in limited theaters over the weekend.
The film attracted approximately $73 million in ticket sales nationwide since its theatrical release on April 1, according to BoxOfficeMojo, which tracks ticket sales.
Sony’s decision to redistribute “Morbius” to more than 1,000 theaters came after weeks of people posting memes online mocking the film.
On Twitter, the hashtag #MorbiusSweep has been trending for weeks, with many joking that it was the most financially and critically successful film of all time. Some joked that the film became the first to sell over a trillion tickets. Others coined a fake movie tagline, “It’s Morbin time!” – based on the iconic “Power Rangers” line, “It’s Morphin time!”
Over the weekend, it sold an average of $270 in tickets per theater and grossed $280,000 over the weekend, Forbes reported.
A spokesperson for Leto and Sony Pictures did not immediately respond to request for comment.
The film’s theatrical return prompted similar jokes online. Some have suggested that the studio’s decision to re-release the film signifies its lack of understanding of meme culture.
“Do I understand correctly that the morbius movie was bombed, people on social media laughed at it, and the studio thought that indicated some kind of popular demand, so they brought the movie back and it has some bombed again”, a person tweeted.
“Morbius back in theaters may be a misinterpretation of internet culture by baby boomers,” one user said. wrote.
Leto himself appeared to respond to memes in a video he tweeted on Friday. “What time is it?” he wrote in the tweet.
In the video, Leto is “caught” reading the script for a movie called “Morbius 2: It’s Morbin’ Time.”