SCREENVISION MEDIA TO CELEBRATE THE RESURGENCE OF FILM WITH STARS AHEAD AT THE HAMMERSTEIN BALLROOM
May 10 Event to highlight the unbeatable reach and impact of the cinematic experience, Conversation with the director John Chu and performance by Florida
NEW YORK, April 28, 2022 /PRNewswire/ — Screenvision Media, a national leader in providing comprehensive advertising and content representation services for movie theater operators, sports venues, online gaming platforms and other online events and venues. live, today announced details of its 2022 Upfront – tuesday 10 may at the Hammerstein Ballroom in New York City.
The Upfront – Screenvision’s first in-person event since the pandemic brought the industry to a halt in 2020 – will reflect the power of the cinema experience to effectively deliver reach and impact more than any other medium. brands need. Senior executives from every major media buying agency will be on hand as Screenvision details the opportunity for brands to engage with a typically elusive moviegoer audience.
“Coming out of the pandemic, we’ve seen unprecedented enthusiasm for movies as consumers leave their homes and come back to enjoy the immersive 40-foot viewing experience,” the CEO of Screenvision said. Jean Partille. “At the same time, subscription streaming services are reporting declining subscriber numbers, further limiting their ability to offset the linear decline. Additionally, considering that cinema beats live sports by nearly 18 million per week*, it becomes easy to see how there is no competitor to cinema’s expansive reach and impact.”
Partilla will discuss the industry’s unbeatable potential in a one-on-one conversation with the acclaimed director John Chu. The discussion will include insight into how his recent films have connected with various audiences, including: Crazy Rich Asians, the first major studio film with an all-Asian main cast in 25 years; In the heights, which prioritized Latinx representation; and his next movie Badwho reinvents the musical with Ariana Grande and Cynthia Erivo.
At the end of the event, Florida will perform live.
Recently, Screenvision announced expanded exhibitor partnerships, which now include seven of the top ten exhibitors nationwide and three of the top five. The company’s coveted Marquee Position inventory, which is typically reserved for high-profile advertisers with cinematic-quality creatives, now spans over 6,000 screens.
As part of the industry’s comeback earlier this year, Screenvision rebuilt its sales organization to reflect the company’s strong inventory both within and beyond cinema. Christine Martino will now oversee domestic sales of movies, music, sports and games. Gerald Griffon will lead Front+Center Everywhere, which targets regional/local audiences in movie theatres, as well as music and entertainment venues, point-of-service networks, restaurants, bars, grocery stores, airports and more .
“The advertisers’ interest in returning to theaters aligns with the strong returns we’re seeing at the box office,” added Martino. “They recognize that there is simply no substitute for the movie theater experience and the ability to connect with a highly engaged audience.”
Members of the media and agency representatives interested in attending Screenvision’s invitational event should email [email protected]
About Screenvision Media
Based at New York, NY, Media Screenvision is a national leader in providing comprehensive advertising and content representation services for leading movie theater operators, sports venues, online gaming platforms and other live events and venues. The Screenvision Media cinema ad network includes 13,500 screens in more than 2,000 theaters in all 50 states and 94% of DMAs nationwide; delivering across more than 150 theatrical circuits, including 7 of the top 10 exhibiting companies.
Contact: Russin Royal, [email protected]