Schwarzenegger and Abrams promote return to cinema | Entertainment
LOS ANGELES – Arnold Schwarzenegger chanted enthusiastically, “We’re back! We’re back! ”Before speaking on Wednesday about the importance of resuscitating the theatrical experience for moviegoers.
“Now is the time to get back to the big screen,” Schwarzenegger told a socially distant audience of the AMC Century City 15 theater in Los Angeles.
The actor and former governor of California has been joined by filmmakers and executives from major Hollywood studios as part of the “Big Screen is Back” initiative. Other speakers included JJ Abrams, Maggie Q, Sam Richardson, Janicza Bravo and David Bruckner.
“If you have the movie and you don’t have theaters, you have nothing,” Schwarzenegger said. “Yes, we’ve seen over the last year with the pandemic, people watching movies on their little iPhones and iPads and putting on their glasses to see what’s going on there. They lack special and visual effects and all the great things you usually see on the big screen. “
The gathering was one of the first in-person events in the industry to showcase its biggest upcoming projects. The three-hour event also included film clips and trailers from Disney, Sony and other studios.
Extensive footage was shown of Warner Bros. ” In the Heights ‘,’ Cruella ‘from Disney,’ F9 ‘from Universal,’ Snake Eyes ‘from Paramount and Aretha Franklin’ s biopic ‘Respect’ from MGM Studios / United Artist Releasing.
Each speaker urged a return to theaters as the industry poised to rebound after the pandemic created life without theaters about a year ago.
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