Research reveals impact of LGBTQ+ inclusion in film – OUTInPerth | LGBTQIA+ News and Culture | OUTInPerth
Researchers from Australia’s Monash University have released the results of in-depth research into LGBTQ+ inclusion in movies and what it means for audiences and the box office.
A team led by a Monash Business School researcher analyzed 4,216 contemporary Hollywood films from 2007 to 2014 and found that films with LGBTQ+ inclusive representation significantly outperform those without LGBTQ+ representation at the box office.
In an article published in the Business Ethics Journalresearch results reveal that LGBTQ+ inclusive films generated on average 29% more box office revenue than films without LGBTQ+ content.
With global box office receipts reaching $42 billion in 2019, researchers say LGBTQ+ inclusive films are not only good for social inclusion and social impact, they also provide significant economic benefits to the public. world film industry.
Additionally, films with LGBTQ+ themed representation such as A single man, The kids are fineperform as well as films without LGBTQ+ representation have done in recent years.
“Analyzing the films, we categorized all films into three categories, non-LGBT films, LGBT-inclusive films, and LGBT-themed films. LGBT-inclusive films are those that include LGBT characters or plots but do not make them the main focus or theme of the film,” says Yimin Cheng, senior lecturer at Monash Business School.
“Our results show that films with LGBT-inclusive representation outperform those without LGBT representation in terms of box office earnings. We also found that more recently, films with LGBT-themed representation perform as well as non-LGBT films. LGBT.
It’s worth noting that even though LGBTQ+ themed movies weren’t among the top performers, their performance is continually improving.
“I hope our findings will encourage more films to add LGBT representation. Inclusion is the glue of a strong and prosperous society, and visibility of minority groups is the first step to inclusion. Many film producers may have long wanted to promote LGBT inclusivity, but they are also held accountable to their investors,” Cheng said.
“Our results suggest that adding LGBT-inclusive portrayal increases a film’s financial success in addition to its positive social impact, it’s a win-win situation.”
The full report is available here.
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