October was a strong month for the box office. Theaters seem to have a happier vacation
“While there is still room for improvement nationally and internationally, the month of October showed the demand for return to theaters surging thanks to a string of successes,” CNN told CNN Business Shawn Robbins, Chief Analyst at BoxOffice.com. “I am not sure the industry could have asked for more under the circumstances of the persistent pandemic.”
Hollywood could still have more good news as November and December have some big hitters on the cinematic slate.
First up: Marvel’s “Eternals” on November 5th. It stars Angelina Jolie and is as anticipated as most Marvel movies. Two weeks later, Sony’s “Ghostbusters: Afterlife”, the next film in the franchise, which stars Paul Rudd and continues the original story of the 1984 classic.
“’Eternals’ and ‘Ghostbusters: Afterlife’ are expected to generate positive activity levels over the coming month before December sees the slate pick up with a handful of potential blockbusters,” Robbins added.
Thanksgiving Day will have Disney’s “Encanto”, a family-friendly animated film with music by Lin Manuel Miranda and “House of Gucci,” a real crime drama starring Lady Gaga and Adam Driver – weekend rate for young and old viewers.
The December blockbuster lineup features Steven Spielberg’s take on one of the most beloved musicals of all time with ‘West Side Story’ from 20th Century Studios and Warner Bros. ‘ “The Matrix Resurrections”, the fourth film in the Matrix franchise and the first since “The Matrix Revolutions” in 2003. “Resurrections” will debut on HBO Max and in theaters simultaneously. (CNN, HBO Max, and Warner Bros. share the same parent company.)
But really, December is about a movie: “Spider-Man: No Way Home”,
“Marvel has been the lifeblood of cinema for quite some time now, and while the industry has flirted with $ 100 million, it hasn’t quite returned to that hallowed box office ground,” Jeff Bock, Senior analyst at entertainment research firm Exhibitor Relations, told CNN Business. “Obviously that will open wide, but Hollywood itself would certainly breathe a deep sigh of relief to see huge numbers like this drop during the holiday season.”
If November and December are as strong as October, that opens up the possibility of a strong 2022.
“The big debuts signal growth in the right direction, but cinematic durability needs to see improvements moving forward,” Bock said.