NEXTGEN TV advances as Hisense’s NEXTGEN TV lineup hits retail with focus on consumer education
WASHINGTON, August 23, 2022 /PRNewswire/ — Pearl TV, the coalition of US broadcasters moving to NEXTGEN TV, today announced new NEXTGEN TV models from Hisense. Its U7H and U8H, are now available at retail, from $799 MSRP. Hisense joins manufacturers – Sony, Samsung and LG Electronics – who already have more than 70 models at retail. As the market for NEXTGEN TVs expands across devices and on-air cities, consumers can research and explore the value they can earn by buying through a variety of educational sources at www.watchnextgentv.com .
“Hisense has long been recognized as a brand of high technology, high quality at an affordable price. Its NEXTGEN TV models once again underline how it pushes the boundaries of innovation to deliver value to consumers” , said Anne Schelle, CEO of Pearl TV. “When the consumer searches for the logo, whether they buy online or in-store, they can be sure that the Hisense NEXTGEN TV purchased today will keep up with future technological improvements.”
NEXTGEN TV is a broadcast technology standard, otherwise known as ATSC 3.0, and is the first major overhaul of the Advanced Television Systems Committee (ATSC) standard for over-the-air (OTA) signal reception since the introduction from ATSC 1.0 in 1996. NEXTGEN TV TV is a free OTA service based on Internet Protocol technology for interactivity, featuring the best combination of online TV and streaming, and continuous innovation as new services are developed.
With NEXTGEN TV technology integrated into two of its model series and a third series to follow later this year, Hisense is offering more streaming options and upgrades for viewers who are ready for 4K OTA content and latest updates:
- U7H Series—The TV for everything. Enhanced IMAX, Filmmaker Mode, Dolby Vision IQ, SL-HDR-1/HDR 10/10+/Adaptive, Quantum Dot, FreeSync Premium and the newly integrated NEXTGEN TV ATSC 3.0 tuner bring a 4K Beautiful HDR picture on screen, no matter the content. Premium audio enhancements like Dolby Atmos, eARC, and WiSA deliver immersive sound, and the 120Hz refresh rate not only brings smooth clarity, but also smooth motion for games, sports, and action movies fast. The U7H series offers screen sizes ranging from 55 to 85 inches and starts at $799.99 MSRP. Available now at retailers including Best Buy and Amazon.
- U8H Series—Big on technology, not on price. Featuring a Mini LED upgrade combined with Hisense’s ULED technology and Quantum Dot, the U8H delivers vibrant colors, impressive contrast and its signature bright image for a fantastic HDR experience. With a 120Hz refresh rate, peak brightness up to 1500 nits, and picture upgrades like Enhanced IMAX, Filmmaker Mode, Dolby Vision, industry-leading picture quality with Dolby IQ™, SL- HDR-1 and HDR10+, the U8H offers superior functionality. The U8H series offers screen sizes from 55 to 75 inches and starts at $1099 MSRP. U8H is available now at retailers including Best Buy and Amazon.
“Great performance and picture quality are the foundation of all Hisense product offerings, and our U7H and U8H NEXTGEN TV models demonstrate that commitment by bringing even more premium options within reach. “, commented David GoldPresident of Hisense UNITED STATES. “As consumers continue to seek a premium viewing experience and great value, we’re proud to deliver that with NEXTGEN TV.”
A study earlier this year by Magid Research in conjunction with Dolby and trade group Pearl TV found that consumer awareness continues to grow, citing 40% being aware of NEXTGEN TV, up 25% from the year. last among those markets where it is available. Additional new resources that consumers can use to see if NEXTGEN TV is playing in their city, an e-commerce page where consumers can search for models and buy, and an informative “Johnson Family” video all help this take. awareness. As the Johnsons gather around their NEXTGEN TV, along with other families across the United States, they are blown away by the interactive and personal features, in addition to improved dialogue, constant volume and sound cinema quality enabled by the Dolby Audio experience built into .
Now broadcasting in over 50 markets, NEXTGEN TV now reaches half of the US population. According to the Consumer Technology Association (CTA), 4.5 million units are expected to be sold in 2022, compared to 3 million units shipped in 2021.
About Pearl TV
Pearl TV is a trade organization of American broadcast companies with a common interest in exploring future broadcast opportunities, including innovative ways to promote local television content and develop digital media and wireless platforms to the broadcast industry. Pearl members, comprising more than 820 television stations, include eight of America’s largest broadcast companies: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Nexstar Media Group, Sinclair Broadcast Group, EW Scripps Company and TEGNA Inc.
About Hisense UNITED STATES society
Established in 2001, Hisense UNITED STATES Corporation offers a range of technology products, including televisions, laser televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers, with a mission to provide feature-rich products at a fraction of the cost. In 2021, the company experienced the fastest growth among the top five TV brands in North America and continues to grow year after year domestically and globally. Hisense UNITED STATES Corporation is a subsidiary of Hisense Company, Ltd., a multinational consumer technology manufacturer and one of the world’s leading television brands.
SOURCE Pearl TV