Mainstream cinemas “write their own epitaph,” says Quentin Tarantino
Quentin Tarantino has predicted that “boutique” movie viewing experiences will become increasingly popular after Covid after purchasing one of Hollywood’s most beloved theaters.
The “Pulp Fiction” director also warned that theaters have “written their own epitaph” and that some “deserve to go.”
His comments came as Hollywood struggles to recover from the pandemic.
He said the “specialty” of the movie experience had been undermined and there was a need to encourage people to leave their living rooms and return to the movies.
Tarantino recently purchased the iconic Vista Theater in Los Angeles and said theaters “boutique” as if they are thriving in the future.
He told the Armchair Expert podcast: “Some of these exhibitors that leave – I never like to see a cinema close – but some of these exhibitors that leave, they deserve to go.
“They took away all the peculiarity of the films anyway. Some of them [cinema] channels, where they run commercials all the way through, they don’t turn off the lights, it’s all stadium seats, plastics.
“They wrote their own epitaph for a long time. But they thought the company would take you with them. It has been crazy, throughout my career, to see how much of the cinema experience is diminished for the viewer as every five years. “
He said the answer was not to introduce comfy chairs and margaritas, adding, “I have a living room. I want to go to the theater.”
Under his ownership, the Vista, which opened in 1923, will broadcast films on 35mm film.
Theaters in the United States have closed for months during the pandemic and some have not reopened.
In addition to the chains, permanent closures included the iconic Cinerama Dome on Sunset Boulevard, which featured in Tarantino’s “Once Upon a Time in Hollywood” and the Arclight Hollywood Theater, which was popular with film industry professionals.
In 2020, box office receipts in North America were $ 2.1 billion, down more than 80% from $ 11.3 billion in 2019.
Employment in the film and music industries in Los Angeles increased from 152,500 in February 2020 to 92,000 in January 2021.
Film production is now coming back to life, and the studios plan to release a stream of superhero films, at least 16, by the end of 2022.
However, a recent survey of people who go to the movies at least once a year found that only 57% intended to visit one in the near future.
The first Marvel superhero film to be released in the wake of the pandemic – “Black Widow” starring Scarlett Johansson – was released this weekend.
Hollywood was watching closely to see if it would draw audiences, and it was hoped the film would be the most popular of 2021 so far.