Kashmir Files: Cinemas witness growing crowds for The Kashmir Files

Major theater operators said the number of shows had tripled within three days of release and the film had achieved a rare feat: drawing more crowds on Monday than on Sunday.
One million tickets were sold on BookMyShow for opening weekend alone, with over 90% of shows sold out.
“This incredible initial response to the film led to more theaters across the country adding shows and screens for ‘The Kashmir Files’ resulting in a massive 3.2x growth in the number of screens made available. for the film in the first week alone of its Audiences in Mumbai, Delhi-NCR, Bengaluru, Pune, Ahmedabad, Hyderabad, Kolkata, Lucknow, Surat and Vadodara were among the first to rush into theaters to see the movie on the big screen,” said Ashish Saksena, COO – Cinemas, BookMyShow.
Prime Minister Narendra Modi also met with the film crew of “The Kashmir Files” in the nation’s capital on Saturday.
Many BJP-run states have declared the film tax-free, with many politicians tweeting in favor of the film.
“The film admits that it has surpassed all other films currently playing in cinemas. In the first weekend of release, The Kashmir Files had a phenomenal occupancy of 90% and more. We have it released in all of our theaters, however, the number of shows per property steadily increased over the weekend,” said Kamal Gianchandani, CEO of PVR Pictures Ltd.
According to INOX, they increased the show from 300 on Friday to 1200 on Monday, and this weekend was the best for them in two years.
“While on Friday the movie occupancy was 60%, it jumped to 88% on Sunday when Hindi movies started coming out,” said Rajender Singh Jyala, Director of Programming – INOX Leisure Ltd.
Zee Studios, which produced the film, tweeted on Sunday that the film did business of Rs 31.6 crore in the first three days.
“‘The Kashmir Files’ has been shown globally on over 2,700 screens, following an initial opening on 600 screens. The ease of Covid-19 restrictions has further boosted cinema attendance, and we are seeing shows running at full capacity across the With the number of screens increasing every day, we expect ‘The Kashmir Files’ to be one of the biggest hits of recent times,” said Shariq Patel, Chief Commercial Officer of Zee. Studios.
The movie started off with decent day one pre-sales, and ticket sales for each day have been better than the day before since Friday.
“On Monday, we already sold more advance tickets than we sold all day Saturday. Powerful word of mouth acting as a constant catalyst has once again proven that compelling content on the market will always have a huge demand for theatrical screenings, again highlighting the importance of theatrical releases, after the pandemic blip,” said Ashish Saksena, COO – Cinemas, BookMyShow.