Kanye West Doc to hit theaters nationwide ahead of Netflix release
Kanye West gets the treatment on the big screen.
In a move that goes against the Netflix convention, Act 1 of the highly anticipated three-part documentary about West jeen-yuhs: a Kanye trilogy will get a nationwide release in theaters of Iconic Events, the company behind David Byrne’s American Utopia.
The documentary, directed by Coodie & Chike, hits theaters on February 10, a week before Netflix’s rollout begins. jeen-yuhs was set to be one of the most popular tickets at Sundance with its world premiere scheduled for January 23. But on January 5, the film festival dropped plans for an in-person event due to spikes in Covid cases and is pivoting to a virtual -only fest, making Iconic Event’s exclusive theatrical window all the more meaningful.
Netflix will release the trilogy, which traces the music icon’s career and features previously unreleased footage, over a three-week period starting February 16. Coodie & Chike, the duo behind West videos such as “Through the Wire” and “Jesus Walks (Version 3)”, shot footage for 21 years and captured behind-the-scenes moments of race failure. the star’s presidential election in 2020 as well as the death of her mother, Donda West, in 2007.
Netflix rarely allows its films to be theatrically released before they go to the streaming platform, and jeen-yuhs would mark the first time the company has done so with a high-profile film that was not up for Oscar contention. The closest approximation is the breaking Bad following El Camino, which released simultaneously on Netflix and in theaters in October 2019, with a theatrical window of just three days.
Over the past decade, music docs have become big business in theaters and on streaming platforms. Michael Jackson’s documentary That’s it scored $ 261 million worldwide in 2009, while Justin Bieber: Never Say Never won $ 99 million worldwide in 2011. These economic factors sparked more recent bidding wars for similar documents, with Apple spending $ 26 million for Billie Eilish: The world is a bit hazy and Amazon is paying $ 25 million for an upcoming Rihanna movie directed by Peter Berg. Netflix acquired jeen-yuhs in May for an amount of $ 30 million.
With music tours on ice due to the ongoing Covid pandemic, but most cinemas are opening across the country, jeen-yuhs could make some noise at the box office during its week-long run. The film chronicles West’s formative days trying to break through his life today as a globally recognized brand and enigmatic artist. Iconic Events, whose recent titles include Bo Burnham: inside and a reissue of Selena linked to the 25th anniversary of this film, will distribute jeen-yuhs in several hundred rooms.
“For any fan or music student today, this documentary is a must-see event and should be experienced in a movie theater with state-of-the-art sound systems,” said Steve Bunnell, CEO of Iconic Events Releasing. “Few artists or businessmen have had a greater impact on global popular culture than Kanye West in the past 20 years. jeen-yuhs is a film that offers a rare and compelling glimpse into its world.
Co-director added Coodie: “Everyone is born with a genius. When God blesses you with a vision and you move with belief in your purpose, you will awaken to the fact that whatever obstacles you face. , you will see this vision come true. Trust in God. Period. “
TIME Studios, who produced jeen-yuhs and partners with Iconic Events for theatrical rollout, is the Emmy-winning production company behind documentaries such as John Lewis: Good trouble (CNN Films) and amazing Grace (Neon). Filmmakers Coodie & Chike recently directed the documentary A child from Coney Island, which traces the rise, fall and rebirth of ex-NBA star Stephon Marbury, through their Creative Control banner.