Theaters and movie studios are hoping the industry will restart after a catastrophic year due to rising COVID-19 vaccination rates and stagnant demand for new releases.

Most indoor viewing venues were completely closed for at least a year while pandemics, including hospitality and entertainment, were dysfunctional. Today, film professionals are using summer blockbusters to boost the box office.

For example, “In the Heights” by award-winning actor and music creator Lin-Manuel Miranda will be unveiled at the theater this week and is expected to bring audiences back to the theater.

According to Deadline, actor and director John Krasinski’s highly anticipated ‘A Quiet Place Part II’ is currently in theaters and was the first pandemic release this week with domestic box office revenue of over $ 100 million. .

Originally slated to debut in theaters last March, the then-director tweeted, “This is a movie we have to watch together,” more than a year later. Krasinski acknowledged the pandemic and added that “due to the ever-changing circumstances of what is happening in the world around us, now is clearly not the right time to do it”.

Global box office revenues fell 72% in 2020 as big-budget films like Krasinski were delayed indefinitely, Atlantic culture reporter Shirley Lee told CBSN’s Tanya Rivero.

“Many big events and blockbuster movies have to be delayed for months or even a year or more, and big movie chains like AMC have closed 60 theaters. Other channels like Cineworld. Loss of $ 2 billion in revenue. Pandemic. ”

In its reopened form, the new world of cinema will be a little different than it was before the pandemic. According to Lee, the theatrical experience will be more digital and customers will use the app to purchase concessions instead of waiting in long lines.

Movie chains have also started offering private movie theater rentals during the pandemic. It turned out to be a lucrative strategy. This is a change that should be permanent.

Of course, not all theaters survived the pandemic, and fans can expect to see far fewer independent theaters than ever before.