Don’t expect a boost – Deadline
The theatrical movie studios that picked up today’s Best Picture Oscar nominations will put their best foot forward at the box office and grow their contenders’ cinematic footprints in a bid to capitalize on their success and boost the visibility of Pictures.
And while the box office has obviously improved due to the reopening of cinemas since March of last year, don’t expect Oscar’s halo effect on future ticket sales. nominees.
Last year marked the lowest box office results ever for the Best Picture Oscar nominees, who each brought in a take of the order of a million. Best Picture Winner nomadland ended its US/Canada run with $3.7 million, toppling 2009 The Hurt Locker as the winner of the Oscar for the best lowest-grossing film of all time.
If one of the streamer’s Best Picture nominees i.e. Apple Original Films’ CADA, or by Netflix Don’t look up and The power of the dog take Oscar’s top prize, then they’ll become the lowest-grossing Best Picture winner since these OTT services don’t report their ticket sales. Among the Best Theatrical Picture nominees, Janus Films has the lowest domestic gross with $945,000 in the middle of its 11th week.
“What was the Academy thinking when it set the date for the nomination? roared a cast chief today at Deadline, “We’re heading into Super Bowl weekend?!” Amen to that. If adults are already being challenged to return to the movies because of the pandemic, Super Bowl Sunday doesn’t make it any easier.
Not to mention that the late March 27 Oscars date doesn’t help. It’s not like the 1980s, when the Oscars were in the spring and the movie theater windows were crazy (many of these contenders would find themselves on home video in the fall). Additionally, the current crop of Best Pic names have been in theaters for several months.
A bubblegum awards show like Golden Globes, which is an advertisement for these films, also looks out for any box office boost from the Oscars. I bet no one in Northampton, Mass. no one knows what won Best Drama at the Non-Television Golden Globes this year, and maybe no one on Wilshire Blvd. The SAG Awards, meanwhile, will air Feb. 27, but some of those nominees, like the ensemble contestant Gucci House, aren’t even ready for above-the-line Oscar nominations.
Best Picture nominees with the widest expansion plans include MGM/United Artist Releasing’s licorice pizza, Disney Studios/20th Century West Side Story and debugging features’ Belfast.
Licorice Pizza, which has three names, including best director Paul Thomas Anderson and the original script, will go from 786 theaters to 2,000 releases before its 12th weekend. The US/Canada total of the photo is $12.8Mand it’s already happened at Anderson inherent vice which grossed $8.1 million. Licorice Pizza after the Oscars, he is looking for the best national film result of 2012 from the San Fernando Valley filmmaker The master ($16 million) and possibly even his 2002 romantic comedy Adam Sandler Love Drunk Punch ($18 million). World for Licorice Pizza is at $21.3M.
West Side Story at 800 screenings will increase to 1,500 theaters after seven nominations. Today Steven Spielberg received a nod for Best Director with Ariana DeBose, who plays Anita, receiving a Best Supporting Actress nomination for a role that earned Rita Moreno her win at the Oscars in the same category for the original film 60 years ago. The picture’s US gross in the middle of its 9th week stands at $36.7M with worldwide to $64 million.
Focusing characteristics’ Belfast, with 7 nominations, including Kenneth Branagh for directing (he Death on the Nile opening this weekend via Disney/20th Century Studios), and nods to Judi Dench and Ciaran Hinds, goes from 390 venues to 920 theaters this Friday. Since its opening 13 weeks ago, Belfast did $7.5M national, $21.4M world worldwide.
Projector of alley of nightmares, currently on 705 sites, will go to 1,100 to 1,200 sites in its 9th weekend and that for color and black and white editions. The feature film directed by Guillermo del Toro, in the middle of its 8th week, counts $10.8M and originally opened in 2,147 theaters. The pic, which has four nominations including production design, cinematography and costumes, is available to view on Hulu.
In terms of adults venturing into cinemas during Covid, I hear it’s not as big an issue in some parts of Europe, i.e. the UK where Belfast is on its way to $11 million at the local box office, and also where no time to die delivered nearly $130 million. Europe fuels the offshore results of The French Dispatch to $30 million abroad, as well as alley of nightmaresinternational gross at $22 million.
Dunes will jump another 300-500 theaters in its 17th weekend on Friday for a potential run near 600 sites. Domestic is at $107.7M and worldwide to $399 million. The Denis Villeneuve-directed sci-fi based on Frank Herbert’s novel returns to HBO Max on March 10. Imax remains in question as Disney has dibs on large format and PLFs this weekend for Death on the Nile, and Sony with Unexplored next weekend. Dunes has ten nominations. It’s the only tentpole with a northern domestic gross of $100 million to make this year’s Top Movies list.
King Richard will also jump its theater count this Friday, with that number still being determined. Amid its current 12th week, the film has $14.8M in US ticket sales and more $32M WW. King Richard is up for six nominations, including Will Smith for Best Actor and Aunjanue Ellis for Supporting Actress, and is available for purchase on e-commerce and on DVD.
The entry of Japan drive my car, The dark horse of the Oscar and surprise nominee this morning with four names including Best Picture, Adapted Screenplay, International Film and Direction for Ryusuke Hamaguchi, is currently in 100 theaters and will only increase to around 120 by this Friday (+ 20). drive my car clocks at 3 o’clock, making it difficult to book multiple auditoriums in a given day. Box Office Mojo has global gross right now for drive my car of $3.1M with numbers from France, Italy, UK, New Zealand, Hong Kong and South Korea. The drama follows a widower, who is a renowned actor and director. He receives an offer to direct a production of Uncle Vanya to Hiroshima where he begins to come to terms with the haunting mysteries his wife left behind.
The last big blast of Oscar-nominated box office boost literally happened before cinemas were shut down by Covid in mid-March 2020. You’ll recall the Oscars were at the start of that year , on February 9, with Oscar nominations on January 13, shortly after the Golden Globes.
Between the time of the nominations (January 13) and Oscar night (February 9) two years ago, four Best Picture contenders saw huge jumps in their domestic box office, that is, the one from Sony. Little woman (+37%), Spotlight JoJo Rabbit (+37%), NEON’s Parasite (+40%), and Universal/Amblin/Republic’s 1917 (+210%). All four after the awards ceremony saw further gains with Little woman up another 5% ending its US run at $108.1 million, 1917 +20% for a final of $159.2M, JoJo Rabbit +40% for $33.3M and NEON’s Parasite posting a 50% increase in domestic cume for a final tally of $53.3 million.