China iPhone 12 sales skyrocket to close 2020
Reports suggest that Apple‘s (NASDAQ: AAPL) The iPhone 12 family of devices sold much better than expected in China during the fourth quarter, providing further evidence that the long-anticipated “super cycle” may have arrived. A story of DigiTimes (courtesy of MacRumors) reports that Apple sold north of 18 million iPhones in the fourth quarter, a “staggering” number that suggests Apple took more than 20% market share to end the year.
To put that in perspective, before the report, Chinese rivals such as Huawei, Xiaomi, Oppo and Vivo made up over 90% of devices sold in the country, leaving a high single-digit percentage available for Apple and any other supplier in the country, which makes the achievements of iPhone manufacturers all the more remarkable.
“Staggering fourth quarter iPhone 12 shipments helped push Apple’s share of China’s mobile phone segment to over 20% in the fourth quarter of 2020,” the report reads, “and said. reduced the combined share of Chinese brands to around 78%, the sources said, citing market data. The report went on to suggest that a growing shortage of semiconductors for handsets could prevent future supply from keeping pace with the market. request.
Greater China is one of Apple’s largest markets and accounted for nearly 17% of total sales in fiscal 2019, falling to around 15% in 2020. iPhone is typically released in September, but was delayed last year by the pandemic, which could partly explain the drop.
A combination of pent-up demand and a host of 5G models are probably the strongest sales engine for the iPhone. The report suggests the momentum should continue through the Lunar New Year holiday in China on February 12, which would give Apple another quarter of similar “staggering” sales in the fourth quarter.
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