Analysts say Brahmastra could break Hindi cinema’s pandemic-era box office records | Bollywood
To say that Ayan Mukerji’s Brahmastra is one of the most anticipated films of recent times is an understatement. The mega-budget, multi-star is considered by many to be Bollywood’s promised saviour. The film industry has been in the doldrums with one flop after another. And insiders believe that Brahmastra, with his larger-than-life canvas and star power, is about to end this drought. And it can very well do that. According to the promising early booking figures, trade analysts say the film could end up being the most opened Hindi film in the pandemic era. The rider for this, however, is that a lot of things have to go to plan on release day. Read also : Brahmastra gets off to a promising start with excellent advance bookings
Brahmastra rode on a massive budget of ₹410 crores. It stars Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna and Mouni Roy. In addition to this, SS Rajamouli – the current Midas of Indian cinema – is bringing the film to the south. Even Jr NTR lent his star power during promotions in Hyderabad. All of which means it started off with promising advance booking figures, at least for 3D and IMAX Hindi shows.
According to a report by industry-tracking website Sacnilk, Brahmastra saw the advance booking of ₹6.60 crore by Sunday, of which the 3D version alone represents ₹5.5 crores. The numbers are expected to rise significantly when more 2D shows open and dubbed versions advance reservations on Wednesday. The film is set to be released on Friday, September 9. Speaking about the film’s opening, film trade analyst Atul Mohan said, “The double-digit opening is confirmed. He will easily overtake Bhool Bhulaiyaa 2 as well. The film Kartik Aaryan had won ₹14 crore on day one, the most by a Hindi film this year. However, the real focus of the movie should be Sooryavanshi ₹26 crore opening day, the best of a Hindi film since the start of the pandemic. “That can happen too. It is however difficult and depends on several factors. The buzz needs to ramp up for that,” adds Atul.
But Brahmastra is presented and marketed as a pan-Indian film. Nagarjuna’s casting and roping in Rajamouli and NTR for promotions testifies to this. It is important that the film opens well in the south as well. Film trade expert Ramesh Bala said, “Nagarjuna’s presence and Rajamouli’s presentation means that the buzz in Telugu states (Andhra and Telangana) is good and he will get a decent opening. Tamil Nadu, Kerala and Karnataka will follow. But it won’t be an exceptional opening as Nagarjuna is not in the lead here. So for the masses, it’s still a Hindi movie dubbed in their language. Still, Ranbir’s hype and fame will play a role.
Sources say that if all goes well, Brahmastra could easily cross ₹40 crore worldwide on day one and even an inch towards ₹50 crore. But the caveat is that the buzz has to keep growing and the early reviews have to be good for word of mouth to be positive. ₹50 crore is a good number, better than any Hindi movie since the pandemic, but it pales in comparison to what RRR ( ₹223 crores) and KGF 2 ( ₹134 crore) managed a few months ago. But for now, the creators of Brahmastra will be happy to do so.
But a good opening does not always guarantee a good course. Thugs of Hindostan had scored the biggest opening of any Hindi film up to that point. The film still cracked. Radhe Shyam also brought in impressive numbers on day one, but struggled to stay afloat beyond that. What helps beyond the first day is the content, which is passed on by word of mouth. In the end, it all boils down to what everyone has been saying: content determines success. If Brahmastra is really good, he will capitalize on this strong opening and make waves. Otherwise, it will be a replay of what we’ve seen with big names in Bollywood all year.