61% of Americans didn’t go to the movies last year, poll finds
More than half of all Americans did not go to the movies last year, despite successful releases like Black Widow and Shang Chi, according to a new Gallup poll released on Friday, as Americans still express reluctance to return to theaters amid the Covid-19 pandemic.
Some 61% of adults told Gallup they had not visited a theater at all in 2021, a record high, while 31% said they had seen between one and four films in theaters and 9% in attended five or more.
In the United States, adults saw an average of 1.4 movies in theaters in 2021, compared to an average of 4.8 movies seen between 2001 and 2007, the last time Gallup conducted the same poll.
Americans aged 18 to 29 saw an average of 3.2 movies, while those aged 30 to 49 saw an average of 1.4 movies, and those over 50 saw an average of less than 0.8 movies.
Gallup surveyed 811 adults in the United States between December 1 and December 16, ahead of the release of the highest-grossing international and domestic film of 2021, Spider-Man: No Path Home.
A similar Morning Consult study released on Wednesday found that 53% of American adults were still uncomfortable returning to the movies – especially those over 40 – but younger people felt more confident returning to the movies. .
Both studies note that theater visits may be on the decline due to coronavirus fears and increased competition from home streaming options.
About one in five adults told Morning Consult they would feel comfortable returning to the movies after 6 months or more, while 18% of adults said they thought they would feel comfortable to come back in the next month.
$ 4.55 billion. This is the amount of revenue generated by the U.S. domestic box office for 2021, according to Comscore, which analyzes box office statistics. That’s up more than 100% from 2020, but down 60% from pre-pandemic revenue of $ 11.4 billion.
Theaters in 2021 have been striving to make a comeback after closures linked to the 2020 pandemic, releasing more big-budget movies. However, theaters have had to compete with some streaming platforms like HBO Max and Disney Plus, as Warner Bros. and Disney have chosen to release some movies on their streaming services on the same date as the movie premieres in theaters. While some theaters like AMC and Cinemark recorded losses in their profits for the last quarter, they also noted that revenues were up from last year.
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